The way coffee currently moves across borders is unnecessarily complicated, deliberately opaque, and fundamentally unfair. Too many hidden layers steal value from the people who actually add to the value in the value chain of coffee.

That’s exactly why I created Ad-in Coffee.

Our mission is to be a rebellious spark, challenging the current system, shining a light on an obfuscated and unjust supply chain, and offering conscious consumers a real alternative.

Our hope is that one day, a transparent and fair supply chain is not an alternative, but the norm.